SEO audit: a complete guide to the basics

Does the meta description provide a compelling summary or call-to-action? While meta descriptions don’t directly affect ranking, a well-written one can boost your CTR, which is a positive signal. During an audit, I sometimes find, for example, product pages all having a default description like “Buy Product from Store” with no unique value. Adding specifics about features or benefits can make those listings more enticing on the SERP. A content audit examines your website’s content, which can range from service pages to blog posts. A few features examined include the optimization of your site’s images and title tags, as well as the keywords targeted on each webpage.

How to Get a Career in SEO with No Agency Experience

If your site has taken a hit, this guide will help you navigate the process and restore your online visibility. Recovering from an SEO penalty can feel like an uphill battle, but with the right approach, it’s entirely possible to regain lost rankings. Whether it’s hitting a target number of organic sessions, ranking for priority keywords, or increasing revenue, you can define it as a goal.

Check your navigation

In today’s competitive digital landscape, on-page SEO audits are a must-have, so don’t hesitate to walk through our SEO checklist. Speed optimization for sites that are very slow can be a complex process. However, for beginners, it is advisable to use one of the available tools such as WPRocket or NitroPack (both paid) to significantly improve site speed.

If you’re an online retailer, our team has extensive eCommerce expertise and can deliver one of the most detailed and comprehensive eCommerce SEO audits available. The audit will help you be more prepared and eliminate unknowns when heading into a full comprehensive SEO campaign. To play on the safe side, you can automate technical SEO audits and set up alerts in WebSite Auditor. In the pop-up window, click Add and choose the Rebuild project option. To audit your site for JavaScript issues, you need to enable JavaScript execution in expert options when you create a new project (or rebuild an existing one). Though Google has no serious penalties for duplicate content, such pages can still ruin your position and reputation.

• And if you see any lonely grey nodes hanging around, those are your orphan pages.
• Sometimes, we may accidentally link too many resources on a single page.
• Here, you’ll see the number of mobile pages that require improvement.
• It also tells you what kinds of websites already link to the kind of content you might want to create.
• Let us show you why we will be the LAST marketing agency you ever engage with.
• This representation includes a list of all broken links, in order of how many times they were found.

SEO is not just about getting users and search engines to your site —it’s also about keeping and showing them around. One of the most powerful ways to do this is through internal linking, so be sure to include this in your SEO audit. In addition to a technical crawl, Semrush or Ahrefs provides other insights such as keyword rankings, backlink health, and competitor performance. The SEO site audit of these tools gives you a technical health score from which to work. Technical SEO SEO Anomaly ensures search engines can crawl, index, and fully understand your content.